Product and assortment
Developing categories, price architecture, sizing and product presentation.
Retail & E-commerce
Orí Adé is the operating company behind the thesis.
It is a Lagos-based cultural lifestyle business built through direct experience in product development, artisan production, premium retail and digital commerce.
Visit oriade.co
The business
Culture translated into a disciplined retail proposition.
Orí Adé began with Yoruba caps and has expanded into linen, kaftan and agbada. The business sells directly through physical retail and digital channels, serving customers in Nigeria and international markets.
Its relevance to LTTW is practical. It provides continuous insight into pricing, product development, production quality, stock, customer acquisition, delivery and repeat business.
Operating experience
What the business has required in practice.
Production network
Working with artisans and suppliers while managing quality and delivery timelines.
Retail operations
Building trust through fittings, service, physical presentation and customer follow-up.
Digital commerce
Running direct online sales, payment flows, advertising and international fulfilment.
Why it matters