Building commercial infrastructure for African consumer businesses.

Through LTTW LLC, I build African consumer brands and develop institutional programmes that strengthen demand, distribution and enterprise readiness.

Product development Artisan production Premium retail Digital commerce Customer acquisition

Areas of focus

Three connected parts of the same commercial system.

Each area addresses a different point between product creation and sustainable scale.

Operating company

Retail & E-commerce

Orí Adé provides direct operating experience across product development, artisan production, premium retail and digital commerce.

View Retail & E-commerce

Institutional programme

Merchant Growth

The LTTW Merchant Growth Pilot helps established consumer brands improve acquisition economics, fulfilment and commercial reporting.

View Merchant Growth

Public-sector programme

Creative Enterprise Infrastructure

National Creative Enterprise Market Infrastructure (NCEMI) links enterprise support to production, market access, digital commerce and trade.

View Creative Enterprise Infrastructure

The premise

African businesses are often offered training when the real constraint is the commercial system around the product.

LTTW focuses on the infrastructure between a good product and a repeatable business: demand, distribution, fulfilment, data and access to suitable capital.

Ideas and analysis

Writing informed by operating experience.

View all writing

Commerce Finance8 min read

Can Customer Acquisition Become an Investable Asset?

A practical case for financing proven e-commerce customer cohorts instead of relying only on equity or conventional loans.

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Public Policy7 min read

From Training to Trade: Rethinking Government Enterprise Programmes

The success of an enterprise programme should be measured by customers, orders, production and durable businesses—not certificates alone.

Read article

Founder Notes9 min read

What Building Orí Adé Taught Me About the Nigerian Economy

A founder’s view of demand, trust, infrastructure, production and cash flow in Nigeria’s consumer economy.

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Institutional partnerships

For organisations working on merchant growth or creative-enterprise systems.

I work with payment companies, banks, public institutions and development organisations on programmes that require commercial design and operating insight.

femi@femiadekanmbi.com